Marketing
Over the years, my design expertise has played a pivotal role in elevating brands to new heights in the marketing landscape. Whether engaging internal employees, empowering independent franchises, fostering brand partnerships, or strategically navigating the consumer marketing funnel, I have consistently delivered an impactful and sales-drive visual brand message. The brand's success is not just a goal, but a tangible outcome of my commitment to maintaining a cohesive and compelling visual identity across diverse platforms.
Client: President and CEO, Subaru of America, Inc. / Project: Develop a monthly Executive Retailer Newsletter template for Tom Doll, President and CEO Originally a lengthly MS Word document reduced to an eight page interactive pdf. By designing a clean, branded layout with clearly defined articles and visually digestible content, resulting in an increase in engagement by retailers and employees.
Client: Marketing / Project: Design customizable out of home (OOH) templates for the current model year vehicles for national retailer use. OOH design templates were provided for each vehicle model, along with signature tagline and customizable area for retailers nationwide. Templates are posted on the brand's marketing portal for self download by retailers or their agencies to customize.
Clients: Partnerships, Region and Zone Marketing Managers / Project: Event Marketing Sandwich board geared to owner loyalty benefiting dog owners attending the regional brand event.
Client: Marketing / Project: Subaru Share the Love lobby graphics at Subaru of Amercia, Inc. headquarters Share the Love is the culmination of the year round the five Love Promise initiatives and the impact they have had on local and national levels. Featuring the four national charities (left 2 bands), and hundreds of local charities at the retailer level (third band). The right most graphic highlights the campaign logo and impact statement. The lobby graphic is updated bi-monthly with the rotating initiatives.
Client: Marketing / Project: "LOVE." collage, 44' long x 8.5' high, large format graphic for second floor at Subaru headquarters, visible from outside and from lobby entrance. Active lifestyle imagery represents every vehicle model. This graphic creates a welcoming environment for guests while showing them why customers "LOVE." the brand.
Client: Partnerships, Philadelphia Union (MLS) / Projects: Subaru Park promotional item branding, game day activation giveaways The brand hosts game day Love Promise activation games and prizes. Tasked with creating branded merch such as; trucker and bucket hats, scarves, jerseys, and dog bandana, for prizes and giveaways. The dark blue lighting design reflected the Union's jersey theme for 2022 and the camo theme in 2023. Fans loved them! Which resulted in more game participation and brand recognition.
Client: Partnerships, Philadelphia Union (MLS) / Projects: Subaru Park digital creative for retailer websites, web banners, and stadium monitors Create digital web banners featuring the newest product, as well as other ongoing initiatives such as pet adoptions, theme nights, Garden for Good, Zero Landfill and Gear for Good at Subaru Park.
Client: Partnerships, Philadelphia Union (MLS) / Projects: Subaru Park print creative, (top) Subaru Plaza pole banners featuring each of the Love Promise Activations, (left) EPYSA print ad, (right) First Zero Landfill stadium banner.
Client: Partnerships, Philadelphia Union (MLS) / Projects: Subaru Park campaigns (top left) The Subaru Loves to Care Gear for Good activation, includes collection boxes, donation container, trunk sign and digital cells. (top right) The Zero Landfill initiative, included waste bin signage, (bottom left) Subaru Garden For Good includes fence signage, (bottom right) the Subaru Loves Pets initiative, featuring the dog adoption seat fillers (during covid). All these project promote the brand and it's commitment to positively impact the local Chester community.
Client: Partnerships, Philadelphia Union (MLS) / Projects: Subaru Park/Philadelphia Union Mini Pitch design and oversize donation check. The company sponsors a revitalized soccer pitch for underserved youth in the Camden community. The mini pitch design co-brands the efforts from both Subaru and the Union and resulted in establishing a template for future mini pitch locations.