Welcome

Creative Leader | Freelance Designer | Branding & Environmental Graphics Specialist
I am a strategic, big-picture thinker with a passion for translating brands into impactful visual experiences. As the founder of Katalyst Design Co., I specialize in branding, conference and trade show graphics, environmental design, and marketing collateral for businesses of all sizes. My ability to quickly onboard with a client’s brand and seamlessly integrate their identity across multiple touchpoints sets me apart from other designers.
With over 15 years of experience in corporate marketing—including as the Creative Services Manager for a Top 10 automotive brand—I’ve led in-house teams, executed C-suite special projects, and managed branding for national conferences and events. Now, as an independent designer, I also bring that same strategic mindset to small and mid-sized businesses, helping them establish or refine their visual identity with a cohesive, high-impact approach.
I excel at seeing the big picture—ensuring every design decision aligns with brand strategy, audience engagement, and long-term goals. A strong communicator and collaborative partner, I thrive on solving creative challenges and delivering results that not only look great but make a lasting impression.
I’m open to freelance projects and senior creative roles where I can apply my expertise in brand strategy, marketing design, and environmental storytelling. Let’s build something extraordinary together!
Outside of Work
When I’m not immersed in the world of design, I’m an aspiring traveler with a deep appreciation for culture and adventure. I’ve explored Italy, Anguilla, Ireland, England, France, Costa Rica, and five national parks— with many more destinations on my list.
Beyond travel, I’m a founding board member and VP of Communications for the Young Men’s Service League (YMSL) – Wayne Chapter, a national mother-son volunteer organization. Giving back to the community while creating meaningful experiences has been incredibly rewarding.
In my downtime, I love hiking with my loyal golden doodle, Zoey, and enjoying the great outdoors. I also have a passion for discovering hidden gems—whether it’s a new restaurant, an antique store, a local flea market, or an art gallery. Exploring different towns and their unique charm is one of my favorite ways to spend time.
Life is an adventure, and I’m always excited for the next chapter!